How bad does a cut have to be before it actually matters? There is a proper answer to that, and it is not about length. It matters when it reaches the steel belt under the tread, and it matters at any depth at all on a sidewall, because the sidewall has no belt to hide behind.
That distinction is why an assessment is worth having rather than guessing from a photograph on your phone. Damage from a kerb up near Primrose Hill, a split from a bad pothole, cracking on rubber that has aged in place while the car did a thousand miles a year: they look alarming in different ways and only some of them are terminal. We would rather look at the tyre where it stands and tell you it is fine than sell you rubber you did not need. If the casing has failed you get told plainly, on the spot, with no week's wait for somebody to have a look.
Big alloys and low-profile tyres look good and break easily. We check both when we come out to Chalk Farm or wherever the car is standing: the tyre for cuts, splits and bulges, and the alloy for damage, before anything goes back on. Old tyres leave Kentish Town, Chalk Farm and NW1 with us, every time. You watch it happen in Regent's Park, or at the kerb in Primrose Hill.

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A good share of these visits end with nothing sold at all, which is rather the point of asking somebody to look. We come out across NW1, from Chalk Farm Road to the streets behind Kentish Town Road, give a straight verdict on the damage, and fit only when fitting is the honest answer. Cars, SUVs and 4x4s, day or night.
A raised patch on the sidewall means the casing cords inside have parted and only rubber is holding the shape. Nothing patches that and nothing reverses it. It is the one verdict where there is genuinely no discussion to be had.
Rubber ages whether or not it turns. A car kept near Regent's Park and used a couple of times a month had fine cracking all round the shoulders with the tread almost untouched. Good depth and dead rubber is a combination worth catching early.
An owner in Holloway was braced for bad news after scraping along a kerb. Rubber had been removed from the outside and nothing underneath had moved. We told them so, charged them for the assessment, and left the tyre on the car.
No, by anyone, at any price. The structure has already failed and the rubber is the only thing left containing the pressure. Anybody who offers to patch one is selling a problem.
There is no to us. We come to the car, which is deliberate, because driving on damage is what turns a tyre problem into a sudden loss of control at speed.
Run a hand slowly round it. Lumps, soft areas, anything that interrupts the curve. A torch helps, and a lot of what people find on a dark street turns out to be old scuffing rather than a lump.
We will tell you if the rim edge is bent or cracked, because a tyre will not seal properly against a damaged one. That is not a job for the roadside and we will not pretend otherwise.
Yes, tread depth and condition on all of them. It takes minutes and it is how people find out about the tyre that was quietly about to be the next problem.
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