The damage people miss is on the side of the tyre facing the car. An impact break happens when a tyre is squashed hard against the rim by a pothole edge or a square kerb, pinching the casing between the two and snapping cords on the inner wall. Nothing appears on the outside. The bubble grows on the face you cannot see unless you kneel down and look under the arch, and plenty of drivers only find it because a fitter happened to be there for something else.
So when somebody comes out to look at a tyre, both walls get checked, with the wheel turned so the inner face can properly be seen. It is a two minute thing that changes the answer surprisingly often. The rest of the assessment is the same: pressing round for soft spots, looking for anything raised, checking the bead where it seals against the rim, and reading the tread against the 1.6mm legal minimum across the central three quarters. You get told what has actually failed rather than what would be easiest to replace.
Tyres on the same axle should be a matched pair, and one damaged tyre is where that goes wrong. The replacement itself is fitted and balanced where the car stands in Paddington, with the alloy and pressure sensor checked as the wheel goes back on. Whether it is Sussex Gardens in rush hour or Bishop's Bridge Road at midnight, we answer. On Praed Street, day or night, Edgware Road included, arrival across Greater London runs 30 to 60 minutes.

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The Edgware Road and the streets around it produce more pothole and kerb damage than anything else seen in W2, and most of it hides on the inner wall. Turning the wheel and looking properly costs nothing and settles the question. If the tyre is sound you keep it, and if the cords have gone there is a replacement on the van rather than a booking for another day.
A car near Sussex Gardens had taken a heavy pothole hit weeks earlier. The outer wall was perfect and the inner one carried a clear bubble. It came off that visit.
A single hard hit near Bishop's Bridge Road had caught both nearside tyres. One had failed and one had not, which is worth knowing before the second one does.
A driver in Little Venice was convinced a tyre was ruined after a bad bump. Both walls checked, pressures set, nothing to replace and nothing charged for rubber.
Cords snapped by the tyre being pinched between a kerb or pothole edge and the rim. The rubber holds for a while and then bulges where the support has gone.
Because it is usually on the inner wall. Turn the steering to full lock and look at the face of the tyre that normally points at the car, or have somebody do it for you.
Sometimes immediately, often weeks. The cords break at the moment of impact and the rubber gives way gradually afterwards.
No. Nothing in the sidewall can be repaired, and a bulge is a structural failure rather than a hole.
Worth it. A hit hard enough to damage one tyre has often caught the one behind it on the same side.
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