Kerb rash gets treated as a cosmetic problem because that is how it starts. The first contact takes the shine off the raised lettering and nobody thinks about it again. The trouble is what the rubber on the outer sidewall is actually for. It is a cover, a few millimetres of it, protecting the casing cords from water, salt and daylight. It was never intended to be ground repeatedly against a granite kerb face, and every time the car is squeezed into the same space against the same edge, a little more of it goes.
The tyre does not fail while you are parking. It fails later, at speed, because the sidewall is the part that flexes on every single rotation and it is now flexing with less material holding it together. What you are looking for is a change in texture along the scuffed band. Smooth rubber with the lettering worn off is one thing. A band that has gone dull and slightly fibrous, like the end of a frayed rope, is another entirely, because that fibrous look is cord. Once cord is visible the tyre is finished, whatever the tread looks like, and there is nothing anybody can build back onto the outside of it. On the New Kent Road at speed is a poor moment to discover that.
Once a tyre has gone, it has gone. The van carries stock for cars, SUVs and 4x4s, one call sets it moving, whether you are stopped near Walworth or miles from it, and the live ETA tells you when help actually arrives. Tight in Elephant and Castle, easy in Walworth: neither stops the job. Level in Newington, sloping in the Heygate area: we set the car straight first. A SE1 address in the London Road area and one in New Kent Road are the same round.

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Parking anywhere around the junction means threading into tight bays with a kerb on one side and traffic on the other, and years of redevelopment have left new kerb faces that are square, high and unforgiving. Cars here take their sidewall damage a millimetre at a time and it never announces itself. If you park in the same space every night, look at the sidewall that faces the kerb once in a while, because it is doing all the suffering and it is the one you never see.
A car parked in the same bay every night and always against the same kerb had one sidewall worn into a band and the other three untouched. Nothing about that was bad luck, and the driver had never thought to look at the road side of the car.
A scuff that the owner considered cosmetic had gone dull and stringy along its length. Under a light you could see individual strands, which ends the conversation before anybody discusses repairs.
A sidewall ground down over months finally gave out on a fast stretch, well away from any kerb. The damage had been done in a parking space and the bill arrived somewhere else entirely.
It depends entirely on how deep it has gone. A light scuff through the lettering is cosmetic. Repeated grinding in the same place removes the cover over the casing cords, and once those are exposed or damaged the sidewall has lost structure it cannot get back.
By texture rather than by depth. Rubber that is smooth, even if it is marked, is still cover. Rubber that looks dull, rough and fibrous is cord showing through, and any sign of strands means the tyre needs replacing rather than watching.
No. Nothing bonded to the outside of a sidewall restores the cords underneath, and nothing bonded to the inside does either, because that area flexes constantly and no patch survives it. It is one of the few tyre questions with only one answer.
The kerb side, which is the side you never walk past. Most people only ever see the road facing sidewalls of their own car. It is worth walking round to the other side occasionally and looking at all four, because that is where this damage always is.
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